Advertiser Content Guidelines
We at AdMob are excited to work with you on all of your mobile advertising needs! To help ensure the best possible experience for you and the AdMob community, please familiarize yourself with our content guidelines below.
These guidelines are a general statement of AdMob’s advertising standards and are not intended to be comprehensive. Third-party advertising is subject to internal review by AdMob. Adherence to the guidelines outlined below does not guarantee AdMob’s acceptance of advertising content, and is not necessarily sufficient to meet the standards of all applicable laws. Each advertiser should consult with legal counsel before seeking to place any advertising to ensure it adheres to all applicable laws.
Ads must redirect to sites that are formatted for display on a mobile screen. Our ad network is targeted towards mobile devices and sites formatted for a mobile browser.
Restricted Content
Alcohol
- Ads for promoting alcohol or alcoholic beverages
Sexual Content
- Sexually suggestive text, images or situations
- Nudity (full, partial or implied)
- Prostitution (direct solicitation or implied)
Violence
- Content depicting or promoting violence, including harming or killing humans or animals
- Content depicting or promoting violent or sexual assault
Drugs
- Content promoting illegal drugs and drug paraphernalia
Anti or Hateful Speech
- Content promoting violence or advocating against a particular group is not permitted. This includes, but is not limited to, groups identified by their age, color, national origin, race, religion, sex, sexual orientation or handicap
Gambling
- Content promoting gambling or betting of any kind. (This only applies to the US and other countries in which such content is illegal.)
Tobacco and Cigarettes
- Content promoting tobacco or tobacco-related products
Firearms
- Content promoting firearms, ammunition or fireworks
Exchange Ads and House Ads
- Ads that are a part of the exchange or created using the house ads tool are subject to AdMob’s standard content guidelines.
Unacceptable Products and Services
Ads that link to a URL that results in an automatic download of any kind
- These include, but are not limited to, .jar or .jad files. If an advertiser would like to link to a file that contains an automatic download, there must be a landing page that has a clear call to action prior to the download of such files.
Ads that link to landing pages which do not render correctly
- Ads which link to landing pages that contain content which does not render correctly will not be approved. Examples of unsupported content includes, but is not limited to, Flash – videos, animations, audio (exceptions to this are mobile-optimized YouTube videos and QuickTime versions that are supported by smartphones).
Misleading Ad Text, Images and/or URLs
- Ads that contain misleading text or URL will not be approved.
Subscription or Quiz-Based Ads
Any ads which require a user to pay any form of subscription fee are unacceptable unless they adhere to all of the guidelines included below:
- On a page where the user is asked to enter a phone number, the price must be clearly visible before or above the field for the phone number.
- The price and terms and conditions must be easily distinguishable (meaning the contrast is high) from the background or any image where the pricing resides. The price and terms and conditions must be available for viewing on every page, but the price may be below the fold.
- The terms and conditions must start above the fold, but may continue below the fold.
- The user must have the option to accept or reject the charge by short code, or any other means, after the user has entered the phone number.
Premium Numbers
- Click-to-call ads that dial a number which charges a fee must contain the cost of the call in the ad text.
Unverifiable Content
- Ads that are submitted to AdMob and cannot be verified will require a screenshot (and possible translation) from the advertiser.
