An ad is what users see on their phones. It is a public promotion of your service or product. An ad must always exist within an ad group. Ads in the same ad group have the same targeting criteria, but can have unique names, text and URLs.

Note: You can add another ad at any time by clicking the Campaigns tab, selecting the campaign, and then the ad group for which you want to create another ad. Click the Create an Ad button located below the ad group name and follow the steps below.

To create an ad:

1. Enter the ad information.
   
   1. Enter a name for your ad. This is not seen by users, but helps you to keep track of all of your ads. You may consider adding text to your ad name to help you identify the specific ad more easily in your reporting.
   2. Enter up to 35 characters of text you wish to display in the ad. Choose your ad text carefully to maximize ad performance.
   3. Enter where you want your users to be taken after they click your ad. For example, if you are advertising your mobile site, enter the URL of your mobile site.
2. Enter your creative.
   
   1. Images (non-iPhone): You can add an image to your text link ad. Different phones have different screen sizes, so uploading four sizes of images ensures the best user experience regardless of what size screen it is viewed on. Ensure that the ad text you provide makes sense to a user even if we cannot show your image. Also be sure to preview your image to ensure that it displays properly.

      We accept the following four image sizes - you have the option to upload all four:

      1) XL – 300 x 50
      2) L – 216 x 36
      3) M – 168 x 28
      4) S – 120 x 20

      Note: We follow MMA standards on creative image sizes and don’t allow or create custom ad sizes. Image size is selected based on the device on which we are serving the ad.

   2. Images (iPhone): Select an iPhone tile image from our current library or upload your own custom image.

   If you provide an image for your ad, we only show your ad on devices that are capable of displaying images. Your ad does not appear on devices incapable of displaying images. This may reduce the available audience for your ad.

3. Enter your bid.

   We recommend that you evaluate the cost-per-click bid ranges and enter your bid as the maximum price you are willing to pay. Higher bids improve ad traffic as our network grows and demand for publisher inventory increases. We provide a minimum bid based on your targeting selections. However, the actual minimum bid may be higher if you decide to supply an image with your creative. You can also select which channels you want your ads to be served on and you can set up bids for each selected channel. For example, you can choose to serve ads on the Entertainment channel and set a bid for $0.30, and also choose to serve ads on Downloads and set a bid for $0.05.

4. Click Create Ad and Finish.

   After you create an ad, it is submitted for our review. We normally take 1 business day to review the ad. After we complete the review, we send a message to your account email address indicating whether the ad was approved. To learn more about our ad approval policies, click here: Ad Approval Policies.

The next step is to Add Funds to Your Account.

Related Topics:
Your Ad Status
Edit a Campaign, Ad Group or Ad
Copy a Campaign, Ad Group or Ad
Ad Approval Policies