Create a Campaign

Create a New Campaign:
Learn how to create a new campaign to start advertising with AdMob.

To advertise in our network, you must create a campaign, an ad group within that campaign and ads within the ad group.

Campaign: A campaign is a grouping of advertisements. Each campaign can have multiple ad groups with different advertising goals. Advertisers should create separate campaigns for different advertising objectives.

Ad Group: An ad group is a collection of ads with a single advertising goal and the same targeting. For example, you can have one ad group goal to promote your iPhone app in the US, and another for ads promoting your mobile web site in the UK and South Africa. An ad group must always exist within a campaign.

Ad: An ad is what users see on their phones. It is a public promotion of your service or product. An ad must always exist within an ad group. Ads in the same ad group have the same targeting criteria, but can have unique names, text and URLs.

To create a campaign:

  1. Log in to your account at www.admob.com or click here: www.admob.com/login.
  2. Click the Campaigns tab.
  3. Click Create New Ad Campaign.
  4. Enter a campaign name for your campaign - this is not seen by users, but helps you to keep track of all of your campaigns.
  5. Enter a start (required) and end date (optional). This ensures that ads only run inside your specified date range.
  6. Enter your daily budget (minimum $50). You can control the maximum amount of ad spend per day by setting a campaign daily budget for your ads.

    Each day, all ads running in your account are served until the budget you set is depleted, after which
    your ads are paused until the following day, or until you increase your budget or replenish the
    funds in your account.

  7. Enter a campaign note (optional). Enter any relevant information regarding the campaign. This is not seen by users.
  8. Click Save and Continue to Create an Ad Group.

Related Topics:
Your Ad Status
Edit a Campaign, Ad Group or Ad
Copy a Campaign, Ad Group or Ad