We give you control over the types of ads that appear on your site or in your app.

Your ad approval options include a range of filters and settings:

• URL Filter: Blocks ads that link to specific URLs. For example, you may want to block ads that link to a competitive product or service.
• App Filter: Blocks ads that link to specific Apps. This filter is currently only available for iPhone Apps.
• Text Filter: Blocks ads that contain a specific word or words in their ad text.
• Category/Type Settings: Blocks ads of a certain type by selecting from our category choices.
• Language Settings: Allows you to filter ads with text written in specific languages. For example, you may choose to serve only ads that are in the same language as your app or site to ensure that your users can understand the ad text.

To edit filters and settings for your apps and sites, perform the following steps.

1. Log in to your account at www.admob.com or click here: www.admob.com/login.
2. Click the Sites & Apps tab.
3. Click on the name of app or site for which you want to make changes.
4. Under Manage Filter Settings you have the option to:
   
   1. Select the appropriate tab to make additions to your URL filter, app filter, text filter category and type settings, and language settings.
   2. Search specific ads by their ad URL or ad text by clicking Search Ads on the right.
   3. Copy filter settings across all your apps and sites or choose a specific one by clicking on Copy Filter Settings located to the right. This saves time when managing multiple apps and sites in a single account.
5. Please note the following information when configuring app filters:
   
   1. You can enter the full iTunes store URL or simply the 9 digit app id to filter a specific app. Once configured, the app name will be displayed in the app filter tab.
   2. If an iTunes store URL is entered in the URL filter it will automatically be moved to the app filter tab.
   3. If a incomplete iTunes store URL or a URL that is not currently available in the App Store is submitted, the filter will be active and displayed in the app filter tab with a warning symbol.

Related Topics:
Where Ads Appear on Your App or Site
Types of Ads That Appear on Your App or Site
Policies & Tips for Developers & Publishers