Understanding Budgets and Ad Spend

Here are some tips to help you set your daily budget:

  • AdMob tries to spend your budget as evenly as possible. However, we cannot guarantee that we spend your budget evenly over 24 hours.
  • Factors such as how targeted your ads are, or traffic fluctuations during the day affect the actual spend.
  • Smaller budget amounts tend to spend faster.
  • We do not offer an option to spend as fast as possible. The best way to ensure a faster spend is to raise the daily budget and make sure your account is well-funded (has more funds than the sum of your daily budgets).
  • In very rare cases, we may exceed the campaign budget.

Related Topics
Edit Daily Budget and Modify Ad Bid